We are an Italian agency,
free, independent.
We are in Milan
and in Turin, where we were born.

And if you like you can find us here.

numbers

the year it all began

name that has never changed

brand experiences

awards & recognitions

news items about us

partnerships with academies, universities and business schools

HISTORY

We were founded in Turin in 1962, and we have remained Italian ever since (but with a soft spot for our friends in France).
As an independent organisation, we have watched the world changing before our eyes, and we have changed accordingly.
But at the same time we have always stayed true to ourselves.
We have stayed faithful to our principles and to our love for the brands in our care, yesterday, today and tomorrow.
More than ever, we are convinced that the only thing that makes a difference, the only value that can change a brand’s fate, is the value of ideas.
Perhaps that’s why over the years our beautiful Italian story has encountered so many other beautiful Italian stories. Stories of businesses and entrepreneurs with the courage to believe in their dreams. And to develop them.
If you want to read some of these stories, click here.