Sweetly Italian

Tenerità, a company from Caserta that produces baked goods and confectionery and markets them through the normal trade channel, entrusted Dolci Advertising with the definition of its repositioning and branding strategy, aiming for a style that avoids overindulgence and presents a personality that is minimal and functional, but tied to tradition.
The agency’s work involved conceiving, constructing and developing a brand identity based on a form of storytelling designed to give the products an elegant feel, worthy of the role they play in consumers’ lives: from the new claim, “Sweetly Italian”, to the launch of new collections, Christmas and Easter designs and creating online and offline communication, a project that becomes an experience.

Private: Tenerità

Still life photographer – Vittorio Canisi