Life is made up of choices

An emotional, multi-subject concept that uses choices as its creative driving force. Stories of moments when characters find themselves faced with all the kinds of choices that everyday life throws up, from the smallest and simplest to the most significant. These little moments of life are complemented by copy that focuses on the importance of the choices we make and, by analogy, on how Altroconsumo represents an enabler for correct and informed decisions, in other words “the choice that makes every other choice simple”.


Directors – Luca Lucini, Marcello Lucini