It happens in 10 years

Yaris, Toyota’s little genius, marked the Italian debut of the Japanese automotive giant with its most successful product. An integrated campaign involving the commercial launch, marketing planning and communication, as well as sales strategies.
This success continued with the pre-launch of iQ and Dealer Marketing & Communication for Toyota Service Forever: a comprehensive 10-year project dedicated to after-sales service, with TV and radio commercials, local and national press campaigns, in-store communication, the “Forever Card” loyalty program, and the innovative Eco Inspection which, through more advanced technology and spare parts, ensures lower travel costs and reduced environmental impact. In addition, for each Eco Inspection performed, Toyota contributes to the creation and protection of growing forests to offset CO2 emissions.
All of this has contributed to a powerful affirmation of the brand in terms of reliability and service accessibility.


Director of “Active Assistance” TV advert – Carlo Sigon

Director of “Duotec Service” TV advert – Pietro Follini

Photographer – Piero Perfetto