Eye catching

Jeckerson is a well-known brand of leisure wear. The goal was to enter the men’s eyewear market (prescription frames and sunglasses) with a very special collection.
The campaign was divided between press and cinema, with a 20″ movie. In support of “Eye catching”, in-store communication was created, web activities were carried out and Jeckerson was the official sponsor of the 2007 TRL awards, a cult live show on MTV Italia.