Italsempione, an international player in the field of shipments and logistics, renews its collaboration with Dolci Advertising for the creation of its new corporate campaign.
Following the integrated communication strategy developed in 2015, the creative project continues to convey Italsempione’s identity and values through objects that talk about the care and attention with which their shipping has been managed, contributing to Italy’s reputation around the world. The claim, “We Move Your Story Forward”, is the confirmation of the brand’s philosophy.
The multi-advert campaign, live from May 2017, involves a series of full-page print ads in the daily newspaper ILSOLE24ORE.
“Working with Italsempione again is an important recognition,” explains Marco Benadì, Partner & CEO of Dolci Advertising. “It is a testament to the continuing desire to tell the world about the know-how that has always distinguished our nation. That’s why we committed ourselves once again to showcasing some wonderful Made-in-Italy stories.”
Under the creative direction of Barbara Guenzati and Paola Napolitani, the project involved art director Pietro Nalin, copywriters Nicolò Battaglia and Alberto Politi, and client partner Lorenza Calcaterra. The photographer was Davide Bodini.