Your skin deserves more

Our challenge, a truly stimulating and exciting one, was to communicate a Japanese brand, part of the very famous Rhoto pharmaceutical company. Dolci developed a strong concept, an immediately recognisable graphic symbol that would communicate a message all by itself.
The trade communication took advantage of the extraordinary versatility of the advertising concept. In materials for pharmacies and promotional kits, the “+” sign became a formidable icon, and a loyal ally for the pharmacist.
The agency carried out comprehensive branding work: from the logo to the website. We also created folders for dermatologists and pharmacists and numerous press adverts in some of the major pharmaceutical magazines.


Photographer – Fotostudio Perazzoli