Designing the communication for OVS Kids stores in China. Bringing Italian style and making it recognisable to East Asian children and their mothers. Designing a retail concept that will work tens of thousands of miles away by incorporating the values the Chinese associate with Italy: a slow, comfortable, pleasant life, a high standard of well-being, high-quality materials that last and great attention to detail.
All by means of a colourful, fun graphic style designed not only to attract mums and kids, but also to take them on a journey.
Welcome to Italy
Client
Oviesse
![](https://www.dolciadv.it/wp-content/uploads/2017/10/Oviesse-BenvenutiInItalia-01.jpg)
![](https://www.dolciadv.it/wp-content/uploads/2017/10/Oviesse-BenvenutiInItalia-02.jpg)
![](https://www.dolciadv.it/wp-content/uploads/2017/10/Oviesse-BenvenutiInItalia-05.jpg)
![](https://www.dolciadv.it/wp-content/uploads/2017/10/Oviesse-BenvenutiInItalia-06.jpg)
![](https://www.dolciadv.it/wp-content/uploads/2017/10/Oviesse-BenvenutiInItalia-07.jpg)
![](https://www.dolciadv.it/wp-content/uploads/2017/10/Oviesse-BenvenutiInItalia-10.jpg)