The roadstar

The start of the new millennium saw the iconic German company BMW, leader in the automotive industry, cooperating closely with the agency.
The collaboration began with the celebrated press campaign for the Z8, which debuted in the film “The world is not enough”, with Pierce Brosnan in the role of James Bond, and then continued with other product campaigns, including a memorable Herald Tribune cover for the launch of the BMW 740, as well as press adverts aimed at strengthening brand awareness and the after-sales area. The agency also handled integrated communication for the 135 car dealerships and 40 motorcycle dealerships, promoted local communication activities, supported mailing operations and worked with BMW Financial Services on the Stilnovo project.