The life of Scotty

There is a clear parallel between the benefits of Scottex products and the multi-part campaign featuring the mascot, Scotty: using language that describes the puppy’s amusing schedule, we follow the various moments of his day. Moments of softness, lightheartedness and spontaneity: all things that can be achieved thanks to Scottex.
For Scottex, we handled the new product launches with a consumer and trade press campaign, created a trade folder and free gifts, and designed and developed in-store communication.