The fresh side

For Saila, freshness is not only the functional benefit of fresh breath but a whole mental attitude: it’s the ability to see things from another point of view, a joyful way to experience the world.
We illustrated the way Saila has of releasing our freshest, most creative and spontaneous side through the claim “My fresh side”, a variety of limited edition packaging designs, a video convention and a web contest on the brand’s official and social media channels.