Stories of friendship

Lierac wins women over because it knows them and knows how to advise them. And it encourages them to express their femininity through the unique language of the skin.
We communicated these values through traditional media such as print, but also through new channels, such as Fox Life’s “Lierac Friendship” sit-com, also coordinating all in-store communication projects and new product launches.


Photographer – Lino Baldissin