Scarpe&Scarpe is one of those brands whose name is unmistakably, and doubly, clear.
But communication is not content with clarity. Behind this name, and above all behind its &, there is a world to be discovered and unveiled. And it is precisely from here that the 2023 communication strategy was born, the aim of which is to reaff irm the role of the brand, bringing people and the point of sale back to the centre. An integrated communication campaign, which, starting from the name, tells of the infinite possibilities hidden between a pair of trainers and a 12 heel.
Because a pair of shoes is never just a pair of shoes: for some it is an intelligent choice, for others a desire never revealed, for others still a great desire to tell the world about themselves. Shoes & Fun, Shoes & Family, Shoes & Sales, Shoes & … in the national campaign on the large station circuit, on social media and in the shops, the & becomes the pivot of communication. An iconic and distinctive symbol that is enhanced to communicate a versatile and surprising consumer experience, with a range of possibilities for all occasions.
A day at the office & a party with friends, a trip out of town & a weekend of total relaxation… why choose when you can have it all?
