No need to shout to be you

As an evocation of the brand name, in total consistency with the values of the company, we devised “No need to shout to be you”, the brand’s new concept-manifesto.
The Bisbigli woman doesn’t need to shout to be herself, because she has a natural sensuality and an irresistible femininity that allow her to be free from aggressive, provocative or ostentatious attitudes.
The agency had the task of creating the new advertising campaign and promotional activities to air both in stores and on social media.