Monurelle. Intimate beauty care

Zambon innovation becomes empathy with the Monurelle concept of “Intimate beauty care”, by which women discover that intimate hygiene means looking after themselves.
The project began as a blank sheet: all that existed was the product name. We established the marketing mix and the communication strategy with which to address the entire value chain: from the press campaign to in-store communication, from doctors’ folders to the exploration of new media with an integrated web/digital campaign.
In addition, the packaging architecture was developed in collaboration with the architect Michele De Lucchi.