In this communication we wanted to find a new angle on Italian excellence around the world, to celebrate the uniqueness of Italian flair, taste and creativity. Benetti becomes an absolute benchmark. Some people own a yacht; others have a Benetti. That’s all you need to know. That’s all that needs to be said. An Italian name attached to an incomparable lifestyle.
Multi-subject campaign in single and double-page formats in all the main seafaring publications, and concept design for the Superyacht Gallery 2017 exhibition held in London’s famous Saatchi Gallery.