Italian beauty

Alfaparf is the largest Italian company in the cosmetics industry operating in hair care and body care and combining research, production and distribution. It owns professional brands with a strongly established market position.

From the seductive Becos to the natural Olos, by way of Solarium sun-care products, the Fisiosphere spa concept, the technological Ten and the Semidilino product line, Dolci handled the new brand positioning, the development of all in-store communication materials distributed in the main beauty centres, and B2B incentive activities.