For the love of chocolate

Domori, part of the Illy Group, markets high-quality chocolate. It is the only Italian chocolate in the top 25 global brands. Dolci Advertising was entrusted with the repositioning of the brand, focusing mainly on the packaging. Domori represents Italian excellence in chocolate, and the stimulating challenge for us was to highlight its quality and sophistication through our communication.
The agency produced packs for various occasions; to highlight the quality of the product we created elegant, refined packaging designs to reaffirm the value of Domori chocolate.
We were involved in the outfitting of several sales points such as the Rinascente department stores in Milan and Florence, showcasing the sophistication and characteristics of Domori products.
In addition, the agency worked with the company to draft the brand manifesto and brand values.