Fabrics that furnish and colour

Kisené is a well established company that has operated in the textile industry for 3 generations, distributing articles designed and created by a team of in-house designers and exclusive branded products.
The agency undertook the task of repositioning the brand, from the logo to the stores. Working with a pool of architects, we devised a mood that would position the home as a new space for freedom. To this end, ad hoc collections were created: kitchen, furniture, bathroom, night and underwear.
The agency also created a series of promotional activities for the 25 sales outlets (12 directly owned and 13 affiliates).