Dry cough? Try Seki

Our ambition here was to forcefully and unequivocally assert Seki’s role as an ally for the whole family in combating dry coughs. By creating a highly memorable assonance between the product name and the ailment with which it is associated, we aimed to make the name Seki synonymous with the fight against dry coughs.

The campaign covered TV commercials, press adverts, POS materials and a new mini-website.