Discover Benetti Now

Our campaign, designed to launch the new Benetti custom line, says this:
“B Now is the new smart-designed custom series, conceived to halve your waiting and double your yachting pleasure.” The theme of halving the wait, crucial in this segment of the seafaring industry, is developed here in a very incisive and single-minded way, thanks to the use of clear, striking symbolism.
Press adverts in large formats (including a special format in the NYT international edition), video and limited edition brochures for a premium clientele.

Benetti Yachts

Photographer – Davide Bodini