Is it possible to go into precise detail about product features, and above all add promotional content in a warm, interesting, congenial way, in such a way as to engage the audience and stop them tuning out?Naturally, it’s a big challenge. But in this campaign for Stannah France, it’s exactly what we attempted to do. We imagined that our protagonists were filming a series of adverts entitled “Stannah, ça change la vie”. Using the storytelling gimmick of the backstage video, we implied that this statement was not merely “advertising” but corresponded to a genuine and deeply felt experience. The results seem fairly persuasive.
Broadcast campaign in 45″ and 30″ formats on major French TV stations.
