A revolution for women

Àley is the second brand of Scarpe&Scarpe. An intimate, personal store format dedicated to ladies’ purchases, and in particular shoes and accessories.
The agency carried out the branding work, from the name and logo to corporate identity.
In addition, we developed offline communications (window stickers, posters, shopping bags) to decorate Àley stores and contribute to brand growth; and online communications (newsletters, social media and web promotions).