Live better, live lean

Rovagnati’s Snello (lean) line is perfect for those who want to eat tasty food with no guilt and no worries about their well-being. The products in the Snello line are free of gluten and milk derivatives.
We developed a TV campaign with 7″ and 10″ films, which emphasise the lack of fat in Rovagnati products, showing the products in all their simplicity. With the payoff “live better, live lean”, we further reinforced the idea of how healthy the Snello Rovagnati line is. We also designed an in-store communication system to engage people and get across the lightness that distinguishes the positioning of Snello products, through shelves, floor graphics and shopping bags; materials aimed both at Mass Market Retailers and consumers.