The Italian art of color

Professional by Fama, a “Made in Italy” company specialising in hair care and hair beauty with a strong orientation towards colour, chose Dolci to rethink its concept and image and take on a leading role.
The agency developed a new communication campaign, packaging, product folders, store design and concept design for beauty fairs, in order to powerfully communicate the brand values: Italian-ness, colour, taste, elegance and creativity.