One protein, one love

The Monge Group is the biggest Italian industrial and manufacturing player in the dog and cat food sector. The purpose of this communication was to highlight the quality of the group’s 100% single-protein pâtés. With the payoff “One protein, one love” we wanted to highlight the unique relationship between a pet and its owner, a relationship that is unique in its complicity.
The agency developed a 90″ TV sales campaign with a special brand ambassador: Lorella Cuccarini, a 10″ film for TV and a press campaign.