Hair can transform your life

A concept that speaks directly to the consumer’s heart: hair is a part of you and your emotions, it helps you feel accepted, safe, and loved.
An integrated campaign combining emotional insight and a scientific approach, the core values of the brand.
In collaboration with BrandPie, the agency carried out a brand strategy and communication operation for Cesare Ragazzi aimed at highlighting the originality of a state-of-the-art product, transformed the 20 retail outlets into hair care clinics, curating the in-store communication and concept, and developed TV films, print campaigns, industrial videos and materials for the foreign market.