{"id":5025,"date":"2017-10-24T16:31:46","date_gmt":"2017-10-24T14:31:46","guid":{"rendered":"https:\/\/www.dolciadv.it\/dolci\/projects\/the-fresh-side\/"},"modified":"2024-10-04T00:30:13","modified_gmt":"2024-10-03T22:30:13","slug":"the-fresh-side","status":"publish","type":"post","link":"https:\/\/www.dolciadv.it\/en\/projects\/the-fresh-side\/","title":{"rendered":"The fresh side"},"content":{"rendered":"<p>For Saila, freshness is not only the functional benefit of fresh breath but a whole mental attitude: it\u2019s the ability to see things from another point of view, a joyful way to experience the world.<br \/>\nWe illustrated the way Saila has of releasing our freshest, most creative and spontaneous side through the claim \u201cMy fresh side\u201d, a variety of limited edition packaging designs, a video convention and a web contest on the brand\u2019s official and social media channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For Saila, freshness is not only the functional benefit of fresh breath but a whole mental attitude: it\u2019s the ability to see things from another point of view, a joyful way to experience the world. We illustrated the way Saila has of releasing our freshest, most creative and spontaneous side through the claim \u201cMy fresh &hellip; <a href=\"https:\/\/www.dolciadv.it\/en\/projects\/the-fresh-side\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The fresh side&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/5025","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/comments?post=5025"}],"version-history":[{"count":2,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/5025\/revisions"}],"predecessor-version":[{"id":5055,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/5025\/revisions\/5055"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media\/3346"}],"wp:attachment":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media?parent=5025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/categories?post=5025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/tags?post=5025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}