{"id":5024,"date":"2017-10-24T16:34:05","date_gmt":"2017-10-24T14:34:05","guid":{"rendered":"https:\/\/www.dolciadv.it\/dolci\/projects\/vita-da-scotty\/"},"modified":"2024-10-04T00:29:54","modified_gmt":"2024-10-03T22:29:54","slug":"the-life-of-scotty","status":"publish","type":"post","link":"https:\/\/www.dolciadv.it\/en\/projects\/the-life-of-scotty\/","title":{"rendered":"The life of Scotty"},"content":{"rendered":"<p>There is a clear parallel between the benefits of Scottex products and the multi-part campaign featuring the mascot, Scotty: using language that describes the puppy\u2019s amusing schedule, we follow the various moments of his day. Moments of softness, lightheartedness and spontaneity: all things that can be achieved thanks to Scottex.<br \/>\nFor Scottex, we handled the new product launches with a consumer and trade press campaign, created a trade folder and free gifts, and designed and developed in-store communication.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is a clear parallel between the benefits of Scottex products and the multi-part campaign featuring the mascot, Scotty: using language that describes the puppy\u2019s amusing schedule, we follow the various moments of his day. Moments of softness, lightheartedness and spontaneity: all things that can be achieved thanks to Scottex. For Scottex, we handled the &hellip; <a href=\"https:\/\/www.dolciadv.it\/en\/projects\/the-life-of-scotty\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The life of Scotty&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3352,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/5024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/comments?post=5024"}],"version-history":[{"count":2,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/5024\/revisions"}],"predecessor-version":[{"id":5053,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/5024\/revisions\/5053"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media\/3352"}],"wp:attachment":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media?parent=5024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/categories?post=5024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/tags?post=5024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}