Designing the communication for OVS Kids stores in China. Bringing Italian style and making it recognisable to East Asian children and their mothers. Designing a retail concept that will work tens of thousands of miles away by incorporating the values the Chinese associate with Italy: a slow, comfortable, pleasant life, a high standard of well-being, high-quality materials that last and great attention to detail.
\nAll by means of a colourful, fun graphic style designed not only to attract mums and kids, but also to take them on a journey.<\/p>\n","protected":false},"excerpt":{"rendered":"
Designing the communication for OVS Kids stores in China. Bringing Italian style and making it recognisable to East Asian children and their mothers. Designing a retail concept that will work tens of thousands of miles away by incorporating the values the Chinese associate with Italy: a slow, comfortable, pleasant life, a high standard of well-being, … Continue reading “Welcome to Italy”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3414,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/5004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/comments?post=5004"}],"version-history":[{"count":2,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/5004\/revisions"}],"predecessor-version":[{"id":5037,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/5004\/revisions\/5037"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media\/3414"}],"wp:attachment":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media?parent=5004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/categories?post=5004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/tags?post=5004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}