Jeckerson is a well-known brand of leisure wear. The goal was to enter the men\u2019s eyewear market (prescription frames and sunglasses) with a very special collection.
\nThe campaign was divided between press and cinema, with a 20\u2033 movie. In support of \u201cEye catching\u201d, in-store communication was created, web activities were carried out and Jeckerson was the official sponsor of the 2007 TRL awards, a cult live show on MTV Italia.<\/p>\n","protected":false},"excerpt":{"rendered":"
Jeckerson is a well-known brand of leisure wear. The goal was to enter the men\u2019s eyewear market (prescription frames and sunglasses) with a very special collection. The campaign was divided between press and cinema, with a 20\u2033 movie. In support of \u201cEye catching\u201d, in-store communication was created, web activities were carried out and Jeckerson was … Continue reading “Eye catching”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/5000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/comments?post=5000"}],"version-history":[{"count":2,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/5000\/revisions"}],"predecessor-version":[{"id":5031,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/5000\/revisions\/5031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media\/3435"}],"wp:attachment":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media?parent=5000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/categories?post=5000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/tags?post=5000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}