Zambon innovation becomes empathy with the Monurelle concept of \u201cIntimate beauty care\u201d, by which women discover that intimate hygiene means looking after themselves.
\nThe project began as a blank sheet: all that existed was the product name. We established the marketing mix and the communication strategy with which to address the entire value chain: from the press campaign to in-store communication, from doctors\u2019 folders to the exploration of new media with an integrated web\/digital campaign.
\nIn addition, the packaging architecture was developed in collaboration with the architect Michele De Lucchi.<\/p>\n","protected":false},"excerpt":{"rendered":"
Zambon innovation becomes empathy with the Monurelle concept of \u201cIntimate beauty care\u201d, by which women discover that intimate hygiene means looking after themselves. The project began as a blank sheet: all that existed was the product name. We established the marketing mix and the communication strategy with which to address the entire value chain: from … Continue reading “Monurelle. Intimate beauty care”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3484,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/comments?post=4871"}],"version-history":[{"count":2,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4871\/revisions"}],"predecessor-version":[{"id":4978,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4871\/revisions\/4978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media\/3484"}],"wp:attachment":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media?parent=4871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/categories?post=4871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/tags?post=4871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}