A concept that speaks directly to the consumer\u2019s heart: hair is a part of you and your emotions, it helps you feel accepted, safe, and loved.
\nAn integrated campaign combining emotional insight and a scientific approach, the core values of the brand.
\nIn collaboration with BrandPie, the agency carried out a brand strategy and communication operation for Cesare Ragazzi aimed at highlighting the originality of a state-of-the-art product, transformed the 20 retail outlets into hair care clinics, curating the in-store communication and concept, and developed TV films, print campaigns, industrial videos and materials for the foreign market.<\/p>\n","protected":false},"excerpt":{"rendered":"
A concept that speaks directly to the consumer\u2019s heart: hair is a part of you and your emotions, it helps you feel accepted, safe, and loved. An integrated campaign combining emotional insight and a scientific approach, the core values of the brand. In collaboration with BrandPie, the agency carried out a brand strategy and communication … Continue reading “Hair can transform your life”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3788,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/comments?post=4866"}],"version-history":[{"count":1,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4866\/revisions"}],"predecessor-version":[{"id":4968,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4866\/revisions\/4968"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media\/3788"}],"wp:attachment":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media?parent=4866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/categories?post=4866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/tags?post=4866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}