{"id":4862,"date":"2017-10-24T18:31:25","date_gmt":"2017-10-24T16:31:25","guid":{"rendered":"https:\/\/www.dolciadv.it\/dolci\/projects\/vivi-meglio-vivi-snello\/"},"modified":"2024-10-04T00:05:29","modified_gmt":"2024-10-03T22:05:29","slug":"live-better-live-lean","status":"publish","type":"post","link":"https:\/\/www.dolciadv.it\/en\/projects\/live-better-live-lean\/","title":{"rendered":"Live better, live lean"},"content":{"rendered":"<p>Rovagnati\u2019s Snello (lean) line is perfect for those who want to eat tasty food with no guilt and no worries about their well-being. The products in the Snello line are free of gluten and milk derivatives.<br \/>\nWe developed a TV campaign with 7\u2033 and 10\u2033 films, which emphasise the lack of fat in Rovagnati products, showing the products in all their simplicity. With the payoff \u201clive better, live lean\u201d, we further reinforced the idea of how healthy the Snello Rovagnati line is. We also designed an in-store communication system to engage people and get across the lightness that distinguishes the positioning of Snello products, through shelves, floor graphics and shopping bags; materials aimed both at Mass Market Retailers and consumers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rovagnati\u2019s Snello (lean) line is perfect for those who want to eat tasty food with no guilt and no worries about their well-being. The products in the Snello line are free of gluten and milk derivatives. We developed a TV campaign with 7\u2033 and 10\u2033 films, which emphasise the lack of fat in Rovagnati products, &hellip; <a href=\"https:\/\/www.dolciadv.it\/en\/projects\/live-better-live-lean\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Live better, live lean&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3551,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/comments?post=4862"}],"version-history":[{"count":2,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4862\/revisions"}],"predecessor-version":[{"id":4961,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4862\/revisions\/4961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media\/3551"}],"wp:attachment":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media?parent=4862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/categories?post=4862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/tags?post=4862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}