{"id":4850,"date":"2017-10-25T15:00:08","date_gmt":"2017-10-25T13:00:08","guid":{"rendered":"https:\/\/www.dolciadv.it\/dolci\/projects\/il-nome-del-comfort\/"},"modified":"2024-10-03T23:58:30","modified_gmt":"2024-10-03T21:58:30","slug":"the-name-of-comfort-2","status":"publish","type":"post","link":"https:\/\/www.dolciadv.it\/en\/projects\/the-name-of-comfort-2\/","title":{"rendered":"The name of comfort"},"content":{"rendered":"<p>The idea of the campaign was to establish a sequence of different feelings and emotions that everyone has experienced at least once in life, culminating in the closing question: \u201cHave you ever experienced absolute comfort?\u201d<br \/>\nThe brand thus makes the concept of comfort its own, emerging as the quintessential symbol of comfort. Thanks to the new claim, \u201cThe name of comfort\u201d, the brand itself becomes synonymous with a comfort that cannot be described in words, because it must be experienced to be understood.<br \/>\nThe campaign involves a 1-minute corporate film, a 30-second TV broadcast, a 30-second radio broadcast, and various print and billboard adverts. The agency also coordinated the communication for all 80 Italian sales points, drafting a declaration of intent and researching and design the in-store communication.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The idea of the campaign was to establish a sequence of different feelings and emotions that everyone has experienced at least once in life, culminating in the closing question: \u201cHave you ever experienced absolute comfort?\u201d The brand thus makes the concept of comfort its own, emerging as the quintessential symbol of comfort. Thanks to the &hellip; <a href=\"https:\/\/www.dolciadv.it\/en\/projects\/the-name-of-comfort-2\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;The name of comfort&#8221;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4850","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/comments?post=4850"}],"version-history":[{"count":2,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4850\/revisions"}],"predecessor-version":[{"id":4938,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4850\/revisions\/4938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media\/3710"}],"wp:attachment":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media?parent=4850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/categories?post=4850"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/tags?post=4850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}