Is it possible to go into precise detail about product features, and above all add promotional content in a warm, interesting, congenial way, in such a way as to engage the audience and stop them tuning out?Naturally, it\u2019s a big challenge. But in this campaign for Stannah France, it\u2019s exactly what we attempted to do. We imagined that our protagonists were filming a series of adverts entitled \u201cStannah, \u00e7a change la vie\u201d. Using the storytelling gimmick of the backstage video, we implied that this statement was not merely \u201cadvertising\u201d but corresponded to a genuine and deeply felt experience. The results seem fairly persuasive.<\/p>\n
Broadcast campaign in 45\u2033 and 30\u2033 formats on major French TV stations.<\/p>\n","protected":false},"excerpt":{"rendered":"
Is it possible to go into precise detail about product features, and above all add promotional content in a warm, interesting, congenial way, in such a way as to engage the audience and stop them tuning out?Naturally, it\u2019s a big challenge. But in this campaign for Stannah France, it\u2019s exactly what we attempted to do. … Continue reading “\u00c7a change la vie”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/comments?post=4847"}],"version-history":[{"count":2,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4847\/revisions"}],"predecessor-version":[{"id":4934,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4847\/revisions\/4934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media\/3670"}],"wp:attachment":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media?parent=4847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/categories?post=4847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/tags?post=4847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}