Our ambition here was to forcefully and unequivocally assert Seki\u2019s role as an ally for the whole family in combating dry coughs. By creating a highly memorable assonance between the product name and the ailment with which it is associated, we aimed to make the name Seki synonymous with the fight against dry coughs.<\/p>\n
The campaign covered TV commercials, press adverts, POS materials and a new mini-website.<\/p>\n","protected":false},"excerpt":{"rendered":"
Our ambition here was to forcefully and unequivocally assert Seki\u2019s role as an ally for the whole family in combating dry coughs. By creating a highly memorable assonance between the product name and the ailment with which it is associated, we aimed to make the name Seki synonymous with the fight against dry coughs. The … Continue reading “Dry cough? Try Seki”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3884,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4845","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4845","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/comments?post=4845"}],"version-history":[{"count":2,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4845\/revisions"}],"predecessor-version":[{"id":4928,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4845\/revisions\/4928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media\/3884"}],"wp:attachment":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media?parent=4845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/categories?post=4845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/tags?post=4845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}