To build the brand identity of a new line of titanium frames, we drew inspiration from their uniqueness, starting from the name. In the word LITHE resonates the lightness, flexibility, and agility of ultra-thin frames, which do not obstruct the world and the gaze but elegantly frame it. A sense of infinity, echoed in the logo, is expressed especially in the print campaign. The claim VISIBLY INVISIBLE, associated with imagery of vastness and openness, conveys a view truly free to roam and glasses made to be noticed, but not by the wearer.<\/p>\n","protected":false},"excerpt":{"rendered":"
To build the brand identity of a new line of titanium frames, we drew inspiration from their uniqueness, starting from the name. In the word LITHE resonates the lightness, flexibility, and agility of ultra-thin frames, which do not obstruct the world and the gaze but elegantly frame it. A sense of infinity, echoed in the … Continue reading “Visibly Invisible.”<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4837","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-projects"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/comments?post=4837"}],"version-history":[{"count":1,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4837\/revisions"}],"predecessor-version":[{"id":4913,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/posts\/4837\/revisions\/4913"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media\/3986"}],"wp:attachment":[{"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/media?parent=4837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/categories?post=4837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dolciadv.it\/en\/wp-json\/wp\/v2\/tags?post=4837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}