Your look is now

“Your look is now” is the concept by which Scarpe&Scarpe describes not only the versatility of its products, but also the immediacy with which its customers can obtain them. The concept is made even stronger by the payoff “Love it. Click it.” Because at Scarpe&Scarpe, you can find whatever you’re looking for both in store and online and it only takes a click to buy, wherever you are.

The campaign was developed across multiple creative avenues: from online and offline communication to loyalty and promotion initiatives, from 10-second videos in a still-photo style and typography to posters in men’s and women’s versions (the latter featuring former Miss Italy Cristina Chiabotto), as well as national radio advertisements.


Advertising photographer – Dario Plozzer

Still life photographer – Vittorio Canisi