You, B’Jou

Barbieri Creazioni, on the market since 1976, sells designer jewellery and accessories designed in Italy and produced around the world. The challenge was to interpret the fashion of the moment with originality and taste, creating objects that harmoniously combine novelty, tradition and Italian style.
The agency undertook the task of repositioning the brand, changing the brand name (initially Barbieri Creazioni), creating a logo, payoff and packaging, and working with architects on the store inauguration. As an agency, we also made available all our know-how on the opening of direct sales outlets, taking full advantage of a robust strategic campaign.

Client
Barbieri