My Flower Collection by Cristina Chiabotto

The identity of this capsule collection is unique, like the brand ambassador Cristina Chiabotto whose name it carries, and like all the women who choose it. The name, “My flower collection by Cristina Chiabotto”, refers to the identity of the shoes, which are decorated with floral embroidery. The visuals, starring the brand ambassador herself, convey the true essence of this range: an exclusive collection symbolising beauty and elegance, a set of flowers you wear to feel unique.
Bringing the project to life involved naming, logo design, in-store communication, web activities and packaging.