The home is the great container of our lives.
There’s a home for being born in, a home for growing up in, a home for moving into, a home to dream up, a home to return to.
And then there’s a home where you always feel welcome and looked after, at any age.
Like Anni Azzurri, a space in which to feel surrounded by people and affection, but also by new stimuli and human relationships that provide daily contact and interaction. In short, a place where you will always feel at home.
The “Welcome home” campaign covers a variety of media: print, posters, digital, national and local radio.